From BBC iPlayer to government security-cleared communications, Caroline Horsford brings two decades of cross-sector expertise — copywriting, digital strategy, internal comms, and events — to clients who want it done properly.
Caroline studied Communications — which everyone thought was unconventional for someone from a geography background, but it launched an extraordinary career. She was raised in Scotland, Holland and Oman, and has worked across Spain and Kenya.
She trained as a copywriter at JWT advertising in Nairobi, learning to write for the full breadth of audiences. She went on to be part of the communications team behind the groundbreaking launch of BBC iPlayer, before working across multiple government departments as a security-cleared communications specialist.
Today she continues to be drawn to fascinating projects — bringing senior-level thinking with a freelancer's flexibility.
Where it all began — copywriting for diverse audiences.
Part of the comms team on a groundbreaking UK media project.
SC-cleared specialist across multiple departments.
A bold academic choice that defined a career.
Flexible, senior-level communications support across disciplines — tailored to your project's needs.
Copywriting, newsletter creation and editing. Words that work hard for your brand or organisation.
Social media management and digital strategy. Building and maintaining your presence where it matters.
Change management, communications planning and employee engagement. Getting your people on board.
Strategic communications support for online and offline events — from planning to post-event comms.
I have known Caroline for nearly twenty years and can recommend her as someone with experience across the board in all things communications. She brings fresh ideas, an interesting perspective and works hard to make every project a success.
How to Age Well · Book Launch · Interview at ToppingsCaroline has that rare quality of being unable to fully see her own talent whilst having an amazing gift of promoting other people.
Chagos Islands Project · Social Media StrategyCaroline got me the publicity that I needed, engaged the public brilliantly and achieved more than I could have asked for. When we faced a PR disaster, she handled it fantastically, giving clear advice and making a very difficult situation far easier to manage.
Available for freelance engagements. Based in Bath — happy to travel.